Now I might be a touch biased, but I think Edinburgh is one of the greatest cities on the planet.

Edinburgh in August means Festival time. The annual Edinburgh Festival is one of the UK's great events. People from all over the world come to visit and be entertained but Edinburgh at any time of the year is special.

One of my favourite places is The Museum of Scotland- what a great place! It is fascinating to look at the different exhibits from such a wide range of subjects.

The last time I walked around I realised there were so many lessons that I could apply to my online business in 2013. Here are just two of them.

1. Persistence pays. Do you sometimes feel like giving up? Do you face regular problems which affect your plans? Does the unexpected happen? If your answer is 'yes' then join the club of the great inventors, scientists and business people over the centuries!

That's exactly what they faced. But did they give up? Most certainly not! In fact, it seems to me from reading their life stories that it drove them on all the more.

They had this knack of just keeping going despite every problem and challenge that they faced. They persisted with their ideas and tweaked their inventions until they were successful.

What a great lesson for everyone running an online business. Whether you're just starting out or are more experienced, you will encounter difficulties and challenges. The key question is - how will you respond?

Unfortunately, many people tend to give up at the first hurdle. They expect everything to work out perfectly right from the start, with no need for hard work, effort and perseverance. Some conclude that 'online business doesn't work'.

It's true that it won't work if you're not prepared to put in the effort to make it work. Just like the scientists of past centuries you'll need to persevere if you want to see success in your.

2. Don't be afraid to think differently. This is an essential element of inventing something new. You won't create a new machine or a new way of doing something by thinking like everyone else. Give your mind permission to think differently.

Consider what might be possible, what your customers might like to have that doesn't currently exist.

Then consider all possibilities - don't rule anything out. Look around for ideas in totally different areas.

I was struck that one of the key elements that Charles Babbage used when he invented mechanical computers was taken from another industry.

At the time punched cards were being used in looms to weave patterned cloth - he realised he could use the same principle and adapted the punched cards to programme his analytical engine.

So don't be constrained by what is currently possible or being done. If you have an idea, work on it and you might be surprised by the outcome.

And don't forget that however brilliant your idea nothing will come of it unless you put in the effort and persevere.

Why not spend some time today thinking about how you can apply these 2 principles in your online business?

David H Pool is an Internet Marketer who has been published Online and in Traditional Magazines. His Blog site http://www.GleneskBusinessBuilder.com is dedicated to helping people get started in Internet marketing.

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